Facebook marketing offers business and website owners a flexible, profitable marketing platform; incorporating unique clicks from those most likely to buy whatever widget or service you are selling. This social media titan gets over 250 unique visitors per month, giving earning potential a new meaning, with a almost limitless market. From the multi-million dollar corporation to the mom and pop shop down the street, businesses of all shapes and sizes benefit from the Facebook phenomenon that has taken the Internet by storm.
The Ads are Cost Effective and Customizable
Facebook marketing puts business and website owners in the driver’s seat with options. They choose from pay per click or pay per impression campaigns; geo-targeting on a worldwide, national or regional level. Each click through or impression costs the company only a few cents, exponentially increasing marketing area compared to print or radio advertising. No matter which campaign the organization selects, the ads appear only on pages targeted to individuals with expressed interest in the items using keywords from their status updates and comments. This means that the ad is sent out to only those more likely to click and buy, because it’s all based on personal preferences.
Fan Page Marketing
Fan pages are undoubtedly the most effective advertising vehicle available to business and website owners. They cost nothing, are easy to administer and generate interest in a business or service. Facebook targets the ad campaign for a fan page like other ads by using keyword targeting, encouraging internet users to “like” the fan page, potentially building a following overnight.
Promotions
From fan pages, businesses launch web promotions. “Facebook only” offers and deals geared to marketing to an existing fan base, increase the chance of page views, sharing and ultimately end up going viral. This valuable ‘word of mouth’ advertising costs nothing, and often acts as a catalyst for increased sales and profitability.
Sharing, Contests and Referrals
Business and sales are both a numbers game. The more people who fan a page or view an ad, the more likely a company is to expand its customer base and customer loyalty. Facebook marketing is easily integrated into a website, by adding a “like” button for your Facebook page, encouraging users to follow you on this social networking platform. Business owners even have the option to create a referral contest for fans and followers, creating a rewarding option when users share a website with his or her social network.
Engaged Audience
Social networking allows the input of consumers to be “heard” like never before. Happy customers and testimonials are the backbone of businesses; however, all of the customers on your Facebook will give glowing reviews. On the flip side, dissatisfied customers can also help improve social networking expertise and earn more business. As Facebook feedback is instantaneous, it gives business owners an opportunity to interface and resolve conflicts in a customer-centric approach, while the world is watching. If managed skillfully, individuals leery to do business with you, or who might be hesitating, are more likely to develop a higher opinion of your business practices based on witnessing conflict resolution and excellent customer service first hand.
The sheer volume of the expanded audience mixed with the potential return on investment allowable with proper Facebook marketing has made it a popular advertising platform among businesses and website owners the world over. The stronger your social presence as a business, the more far-reaching and visible your goods and services are to potential customers, and the higher your sales climb.
Shauna Zamarripa - Accomplished journalist with a background in background in real estate, finance, social media and marketing.
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